Social media marketing, whose acronym is SMM, is the use of social media sites to bring traffic to your website. Some of the most commonly used social media sites in SMM are Facebook, YouTube, LinkedIn, Foursquare, Instagram, Blogs, Google+, Pinterest, and Twitter. So, how does an SMM campaign help your marketing efforts?
An SMM campaign will help with brand awareness. The likes of Facebook and Twitter have hundreds of millions of people that you could reach and advertise your company, brand, or product to. Brand awareness is particularly important if you are a startup since it helps you cut into the market share of your competitors.
Social media platforms entertain and inform. As an example, a YouTube video will be interesting to watch while passing your message across. This makes your message much more efficient. Social media marketing is advantageous over other online marketing campaigns in that it is possible to share. Sharing is advantageous in that your brand or product is likely to go viral.
An SMM campaign allows you to spy on your competition. You will be able to see what your competition is up to and you will then be able to develop products that are competitive. You will be able to pitch products in a more human and interactive way. This ensures that you will get customer loyalty. Nobody likes to be bombarded with ads. Customer loyalty means more return customers and more referral customers. SMM also helps build trust.
You will get valuable feedback from your customers. This constructive criticism is important because it will help with product development. You will also be able to offer customer support through the phone. Customers/clients will appreciate how easy it is to do business with you.
You could use your social media presence to conduct market research. As an example, you could ask people to give their opinion on a certain product. You could start a competition on your Twitter, Google+, or Facebook page.
Doing social media optimization is easy. It costs you nothing to create a Twitter, Pinterest, Google+, YouTube, or Facebook page. This makes SMM one of the cheapest marketing techniques. Another of the great advantages of social media marketing is the fact that you will only get targeted Web traffic. This is because only those who are interested in what you have to offer will follow you or like your page. This ensures you maximize on your marketing dollars.